Internal communication strategy - why should you have one?

Effective internal communication engages and motivates employees, helping to achieve the company's strategic goals. Well-planned and coherent corporate communication brings people together, giving them a sense of belonging and pride in the place where they work. Thanks to it, the business space takes on a human dimension.

HR directors who have reported an increase in employee engagement in times of pandemic link this to an increase in two-way, transparent communication between management and employees (according to Gallup Institute research).

The proper creation of an internal communication strategy can be summed up in 3 simple steps.

1. Identify - where are we in the organisation?

This is one of the most difficult, yet most necessary, stages in the creation of an internal communication strategy. An overview of where the organisation is, what it already does and to what extent, what its human and budgetary resources are - this saves time and resources in the future.

2. Investigating needs

Ask yourself how many employees there are, in which locations, what type of work they do, what type of communication they prefer and, finally, what their needs are. Use a variety of sources, including surveys and in-depth interviews with employees.

3. Goals - what do we want to accomplish?

Managing in times of crisis requires leadership that provides stability, a sense of security and clear direction. It is difficult to expect commitment from employees if they feel excluded or uninformed. It is also difficult to expect them to be productive if they feel their voice is not heard. By dedicating time and resources to creating an internal communications strategy, we can ensure that every effort is made to ensure that each group is heard.

The ideal solution becomes Workplace from Meta, a tool with a range of solutions to support both planning and analysing employee needs and linking them to the organisation's business objectives.